Snoop Dogg pushes music to the world of Metaverse

Snoop Dogg pushes music to the world of Metaverse

Legendary rapper Snoop Dogg has ambitions beyond music after the rap star acquired Death Row app records in February.

He announced that he would convert application logs into non-fungible tokens (NFTs) powered by blockchain technology.

Snoop Dogg's ambitions in the blockchain sector are also making headway, with legendary rapper Nick Adler's Brand Partnership Director Nick Adler joining Gala Music as an advisory board member.

Snoop has been known to have been a fan of the crypto industry for nearly a decade, even accepting Bitcoin (BTC) for his album in 2013.

More recently, Snoop has been a huge fan and promoter of NFT tokens, as the rap legend revealed over a year ago that he was a crypto whale worth millions of dollars worth of non-fungible tokens.

Additionally, media reported at the beginning of 2022, that Snoop Dogg had acquired the record label that helped launch his music career on Death Roa.

The rapper also bought the label from the music group MNRK and released his 19th album, BODR.

At the time, Snoop told the media that blockchain technology and NFT tokens would be an important component of the Death Roa ecosystem.

Snoop announced in April 2022 that he was removing a catalog of Doth recordings from streaming sites such as Spotify.

He explained that broadcasting platforms do not pay and that the only people who get paid are record companies and broadcasting platforms. And that soon, “music will flow into the world of the metaverse.”

Snoop Dogg emphasized that his goal is to extract all the music from those platforms that are traditionally known to people, which don't pay the price and create a platform similar to Amazon and Netflix, and the music lives in the metaverse through the app Doth Roa.