Apple CEO defends augmented reality

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During a recent interview, Apple CEO Tim Cook predicted that “augmented reality” will overtake both “virtual reality” and “Metaverse” because of the most significant technological development shortly.

Speaking to the Dutch magazine Bright, Cook said:

People must understand what something is, but he doesn't realize what quantity the general public understands what metaverses are.

Despite the growing popularity of video game platforms where users can communicate, do business, shop, and play games while engaging in an exceedingly 3D environment, Apple has yet to announce any goals for this technology.

In a sense, these simulated environments do exist, but many tech giants are working hard to form the technologies, and software required for people to dedicate, and also the vast resources of metaverses.

As Cook explained:

“It's something that you simply can penetrate and put to good use. But I do not think anyone wants to measure their whole life in this manner.”

Beyond that, Cook could be a big fan of augmented reality, and Bloomberg claims that Apple is functioning on an augmented reality headset that might be launched in 2023.

Cook told Bright that the potential of AR will "go far beyond" its current uses.

Cook also considers augmented reality a "deep technology" that has good far-reaching results. He has completed:

“Imagine teaching turning to the employment of augmented reality, to point out things in a cool way. Or medical, and so on, the other fields.”

Cook is not the only big tech player who doesn't like metaverses. Snap CEO Evan Spiegel described the Metaverse concept as "mysterious and hypothetical." He also advocated augmented reality AR, within which sensory input generated by a computer is placed into a user's view of the physical environment.